Global Product Launch

The Brief

Ahlstrom approached us to help launch a new filtration product for the fast-food industry—one that could simplify fryer maintenance, extend oil life, and reduce waste. Our first challenge: create a compelling name and identity for the product that would resonate across global markets.

What We Did

We developed the name Optipad™, positioning it as a smarter, cleaner solution for hot oil filtration. From there, we crafted a fully integrated lead-generation campaign built around the promise: Keeping Hot Cooking Oil Cleaner for Longer. The launch included:

• Creation of the Optipad™ brand name and positioning

• A three-week LinkedIn ad campaign featuring four short videos

• A tailored HubSpot landing page with explainer video, gated sell sheet, and contact form

• A promotional email sent to known industry contacts via HubSpot

• Organic social content rolled out across Ahlstrom’s channels

• Supporting materials: a short product film and downloadable Optipad™ Sell Sheet

Every element was designed to drive qualified traffic to the landing page and convert interest into leads.

The Result

A strong, end-to-end campaign that delivered standout engagement, high-quality marketing leads, and a confident launch for a brand-new product.