From football-playing vegetables to doors with 17 billion variations, from Finnish pyramids to men with lavvy brush beards. Just some of the weird and wonderful content we have created for our clients in the last few years.
We create informed, creative content that has stand-out and will resonate with your audience. Social posts, copywriting, video, photography, motion graphics, infographics – whatever people will find valuable and relevant and, above all, help you engage with them to build and retain an audience.
Did you know that 90’s rapper, Ice-T’s real name is Tracy Morrow?
Probably not. And do you even care?
Well, did you know that copywriting should have three basic functions? It should be engaging, informative and purposeful.
Remember, people using the internet are usually searching for something specific, even if they’re killing time and just happened to wonder what Ice-T’s real name is.
A picture speaks a thousand words goes the age-old proverb!
So what does a bad image say?
The importance of quality, professional photography can’t be underestimated. It enhances your product and gives your customers confidence.
We work with some excellent commercial photographers or, if budget’s an issue, we have an in-house resource as well.
Maybe you have a pet photographer of your own that you keep in a little cage, we can work with them too, to ensure we get the right image.
Social Content Creation
Why did nobody like your latest Facebook post? Why did a YouTube video of a cat sneezing get six million views and yours has had only six?
Bland, uninspiring and disconnected content is probably the answer. It’s easy to ignore and swipe past or be blind to, worse still, it’s a waste of your time. We can create content that your customers will want to respond with, helping to build brand and product affinity, generate social signals for SEO and get people clicking.
Video Content Creation
Video is the favourite way consumers love to, erm, consume content! The average user spends 88% more time on a website that features video and is 95% more likely to respond to a video call-to-action. So you will probably want to add a little (or a lot) of video to the mix. We can script, storyboard and edit video content in-house, we’re also on first-name terms with some very good video production companies if your requirements and budget stretch beyond those capabilities.
95% of users are more likely to respond to call- to-action in a video
Content is the atomic particle of all digital marketing.